Frequently Asked Questions

A number of factors can influence this. You can generally expect to incur costs in the following areas:

  • Campaign fees: Fees charged by the agency for setting up and managing campaigns
  • Advertising fees (aka ad spend): Fees charged by the advertising platform (Google, Facebook, etc…) when your ads are clicked
  • Fees for creatives (if used): Images and video etc

For a reputable agency, there are practical minimum fees for providing PPC services. At Domaincraft Digital, the following minimum fees apply:

New campaign set-up (incl. research, analysis, feasibility, planning): £2,500 one off, fee billed in advance

Management fees: £750/month or 10% of monthly ad spend whichever is the greater. Billed monthly in advance.

Ad Spend: as per agreed monthly budget

example 1: £1,500 ad spend + £750 management fee. Monthly cost = £2,250 (+ £2,500 initial one-off set up fee)
example 2: £10,000 ad spend + 10% management fee. Monthly cost = £11,000 (+ £2,500 initial one-off set up fee)

You can expect to see initial results immediately your campaigns are live. However, bear in mind that initial results are not necessarily indicative of future performance. Typically, campaigns need to run for a while to get an accurate picture of actual performance and to inform optimisation opportunities. As part of our campaign management fee, we periodically review performance and make tweaks accordingly. Having historic campaign performance data can help optimise campaigns more quickly.

Some factors need to be considered to answer this question. As part of our due diligence, we carry-out research and an assessment to confirm whether running a PPC campaign is viable and advantageous to your business.

Broadly speaking, Google Search Ads are shown based on what people type into the Google search engine, whilst Facebook ads are displayed based on what demographic data Facebook holds about its subscribers, and the behavior’s of those subscribers on the site. There are some overlaps, but that is the general gist.

We advise every business in this situation to re-visit their marketing options periodically and get an expert second opinion.

No – As a marketing agency, we provide services which incur operating overheads. We provide our services expertly, and in a professional and honest way, but we are unable to guarantee specific outcomes or results. As a business owner/operator, you are ultimately responsible for the performance of your business and as such, we cannot take on or share that responsibility in our capacity as a marketing agency. Any marketing initiative carries the risk that expected outcomes will not be achieved. Our methods and processes are crafted to mitigate risk and provide early indications of under performing campaigns.